MyDecor

British designer Tom Dixon has opened a new store in the SoHo neighbourhood of Manhattan, which features a room with faux-fur walls and a space that resembles a "torture chamber". The store is split over three floors of a former boot-making factory on Howard Street, close to where Dixon's first temporary New York retail space was located last year.

It forms part of a wider expansion into the US market, coinciding with the launch of another shop in Los Angeles. "It's a place that aims to bridge the gap between the professional market and the consumer market," Dixon told journalists during a tour of the building. "It's really important for us to finally have a direct relationship to American customers."

A wide variety of the brand's furniture, homeware and lighting is displayed over the three levels, which each have a different function or theme. The dark basement, which Dixon joked resembles a torture chamber, is used to show what the lights look like at night. It also provides a quiet area for interior designers to play with material samples and work on their projects.