MyDecor

Porro was founded in Brianza, the traditional birthplace of Italian quality furniture. In the heart of this area, in the small town of Montesolaro of Carimate, the brothers Giulio and Stefano Porro, established in 1925 their first workshop dedicated to the production of old-style pieces of furniture, original re-elaborations of the English and French furniture of the past centuries, produced for the newborn Milanese bourgeoisie.

The transition to second generation of Porro family, with the cousins Carlo, Arturo and Silvio, marked the turn to Modern style in the 50's, also thanks to the long and successful collaboration with the architect Giulio Moscatelli, who in 1955 designed the new workshop next to the family house.
In the 60's the transformation in a real industry needed a new productive pole, opened in 1968.

The participation to the Salone del Mobile di Milano just founded, was fundamental for Porro to start building its fame as a high quality firm and the creation of a first network of agents spread all around the peninsula. The sale challenges were always supported by a constant work of stylistic research, strengthened by the cooperation with some of the most important Italian designers of the period, such as Bruno Munari, commissioned for the creation of the company's logo in 1966.

The need to be different from the competitors and to face the market with innovative products, brought Porro to start the cooperation with A&D architectural firm, managed by the architect Luigi Massoni and with Piergiorgio Cazzaniga, helping the company to define its new DNA in the turn to a new type of production, the modular furniture, still representing Porro core business.